The CCPC does not see the need to prohibit advertisements that highlight the ease or speed which credit can be obtained. Neither should there be an outright ban on the advertising of credit products that offer payment breaks of more than three months.
The Central Banks’ Revised Draft Consumer Protection Code, in Chapter 9, deals extensively with advertisement requirements and standards necessary for consumer protection.
Advertisements that provide for a discount conditional on accepting credit should however be prohibited. Advertising of credit that psychologically influences and biases the financial behaviour of consumers to choose credit as a payment option should be tightly controlled and regulated by competent authorities in Ireland.